The online generation prefers the mobile

Another report shows that kids between 16 and 24 prefer to use their mobile phones instead of watching tv. It is actually us women who are the most eager users. 26 % of us prefer the phone to the television. Some say because it gives us security and comfort. I say: Who needs to watch TV when you can flirt with a date, have a fun sms conversation with friends, plan a party and listen to your MP3 music when you forgot your Ipod. According to the survey we people below forty feel an increased life quality when we use mobile phones. My father used to oppose my hourlong teenage conversations on the stationary phone. “The phone is for short messages” he used to say. Well that is excatly what sms is. And lots of them!! Thank God I dont live at home anymore, or I would drive him crazy over the dinner table with my messages beeping in. (would ofcourse set my phone to vibrate and read discretely under the table). The  Mobile Life Report 2006, is sponsored by Carphone Warehouse, a british dealer of handsets that also acts as mobile operator with the company Talk Talk. London School of Economics has also been involved.

Who want’s to watch TV?

It cannot only be accounted to nice beach weather. The four major broadcast networks in the US has never before recorded as low numbers of viewers as july 3-9 2006. 

According to Nielsen Media Research CBS, ABC, NBC and Fox averaged 20.8 million viewers during the average prime-time minute last week. That is even lower than last years last week of July. 

Summer generally has a low number of viewers due to reruns and no new shows being introduced. But one might also say, that the general reduction in viewers can be accounted for by the change in viewers media use.

Many will very likely be getting more and more used to spending their time on on demand services, games and online communities.

I guess the broadcasters will eventually read the writing on the wall.

MTV counters myspace.com

The music chanel MTV must be shaking in it pants after Rubert Murdoch spend half a billion dollars buying the popular and overly populated online community Myspace.com (280.000 users join every single day!) Well here we have a man that knows the media business. As for the moment he admits in the july issue of “Wired” that he has no idea how to make use of myspace. But no doubt there is a big chance that News corp. eventually will make some dough of of the many million users. To counter the myspace threat MTV is launching a new young profiled online tv chanel called MTV Flux. Here the users can mix precreated content with their own. The chanel is set to launch this fall. Should be interesting. It is pretty much this kind of digital patchwork the kids have been doing for a few years on myspace now.

Digital life in Ekstra Bladet

If you can get a hold of a copy of Ekstra Bladet from 8th july, you can look up the article on summertime digital life. If you look hard enough, you might also be able to read it on www.eb.dk

Kids online

The danish newspaper Kristeligt Dagblad wrote a story on the social abilities of kids online. You´re IT was quoted for stating, that online friendships are as valuable as offline friendships. And that the offline generation has a big responsibility in sitting down with their kids and for themselves experience, what the online life is like.

Read the article on: http://www.kristeligt-dagblad.dk/ Seach for “Unge er gode til at dyrke sociale relationer”