Freedom of speech

I can warmly recommend the comedy show “Ordet er mit” playing now at the Bellevue theatre in Copenhagen. Five of the best danish stand up comedians deal with serious and not so serious issues on the topic “Freedom of speech”.

Tickets can be booked through http://www.billetnet.dk/html/artist.htmI?l=EN&artist=ORDET+ER+MIT%21 

A larger bite of the Apple

I am in London for a press release for new Apple products. Pretty secret beforehand, and there has been speculation mostly of a new film service for iTunes. Which was also introduced, but there was more. After having just seen a live telecast from Steve Jobs the news is: More space and better pictures on big brother iPod and little sister Nano which also is back in vivid colors. Baby Shuffle looks amazing downsized to only about dobble the size of a sim card! Now with a clip for easy mobility.

Then there is iTunes which has been severely pimped. Back to the days of flipping through the colorful covers of vinyle albums- almost. We can now sort our digital music libary alphabetically after cover titels or artists. A much improved visual experience. Apple also solved the problem of digital music always having gaps between tunes, even in otherwise coherent classical works or rock albums like Pink Floyd The Wall. Now we have now seemless transition. Nice to see. The technology is there and it is getting better all the time. When Apple launches Apple iTV in 2007 music, film and television will be spread over all platforms. Exept mobile. But rumours say that should come along before too long….Amazing but also a bit scary when one company takes over the digital world like that. But they do a damn good job.

Dramatic content engineering

Today I paid a visit to Congin. A Copenhagen based company specializing in dramatic content engineering. The company seems to be taking off now as bandwith is finally widespread enough for most people to be able to see advanced flash graphics. 

It is a storytelling form of branded entertainment. And as in any case where we as consumers spend time on entertainment, it is important the entertainment is of a certain quality. There are soo many chanels pushing all sorts of commercial messages to us. We dont want to spend our time on boring commercials. But if the form the advertising is brought to us in is interesting and entertaining enough, then we will willingly give our attention.

The days of boring commercials are numbered. With TiVo and timeshifting no one ever needs to see another sleepinducing television commercial. So new ways of getting through to the consumer must be cultivated. Everybody loves a good story and that is why www.congin.dk is a pretty interesting company to monitor the next few years.